A fictional rebranding of the Kapuzinergarten Hotel and Restaurant in Breisach, Germany.
Renamed “Hau Haus”, this resort has been owned by the Hau family since 1984. The intent of this rebrand was to create a cohesive brand for the resort that would reflect its welcoming atmosphere, in addition to the beauty of Breisach. The logo and pattern that appear throughout the branding are inspired by the hotel’s architecture, in addition to the surrounding gothic architecture of Breisach. The warm color palette reflects the inviting atmosphere of the resort, while the cool, subdued blue grounds the palette and provides contrast. The overall brand is modern, yet inviting for guests of all ages.
This project earned a Gold Addy Award at the 2021 AAF Buffalo American Advertising Awards.